Snapchat Takeovers

The university Snapchat account (@uofillinois) was created to tell the Illinois story through takeovers from units and individuals at the university.

This account is the single, campuswide university account, allowing the university to highlight individual units, colleges and student life rather than splinter off into separate Snapchat accounts.

Primary audience

Prospective Illinois students, ages 14-18, and current Illinois students. Content should be created to resonate with this audience.


Brief snapshots of Illinois campus life, innovations and events. As a general rule, no more than 10 snaps per story. Five or less is better. Make sure the story has a natural storytelling arc, with a clear beginning and a clear end. Plan a story that you would enjoy watching.

How to request a takeover

Fill out one of the forms below requesting access to the Snapchat main accounts. Public Affairs will respond and approve/deny the request based on relevancy and availability. Once a request has been confirmed, we will send you temporary log-in details for the day of the takeover and our best practices guidelines.

Form for unit requests

Form for student requests